Hartlepool Tall Ships 2010 website - Who made that?
You may have heard that our home town, Hartlepool, was recently a host port for the prestigious Tall Ships Races 2010 event. What you probably didn't hear is that we built the website for it, hosted it and ensured it stayed running throughout the event... despite over a million pages being viewed by hundreds of thousands of visitors.
It's been a two year project from start to finish, working with Hartlepool Borough Council to deliver the online presence for the finale to the Tall Ships Races 2010. Through good design and information architecture planning, the Tall Ships site was able to scale from the initial announcement page to a multi-layered and complex website. A lot of thought went into creating an easy work flow, with bespoke tools to encourage administrators to enhance the website with fresh content and regular updates.
Ultimately this paid off, with a content-rich website that is currently top of the results on Google UK searches for "Tall Ships", "Hartlepool Tall Ships" and "Hartlepool Tall Ships Races" (7th Aug 2010).
On the 6th of August we switched on a "micro" landing page, designed to present essential information to visitors - up to the minute traffic and parking information, live messages, twitter status and weather. This page was specifically engineered to deliver such essential information as quickly as possible during periods of high activity. We didn't want access speed to be irritating to visitors, with our strategy in place hundreds of Giga Bytes of bandwidth were consumed in the seven days covering the event without a single outage or issue.
We'd like to thank Hartlepool Borough Council for trusting us to do what we do well, and congratulate all involved in bringing this spectacular and very special event to the town.
We're proud to say....we made it!
Project design and Implementation
- Large scale project with managed milestones
- Information architecture
- Content management system
- Customer relationship management
- Seamless social network integration
- Search engine optimisation - top slot on Google UK as of today (9th August 2010)
- Automated & scheduled social content (through APIs)
- Volunteer registration management
- Volunteer forum
- Media registration management
- Volunteer registration management
- Official link campaign (with registration and management)
- Competition campaign (message in a bottle)
- Useful and meaningful statistics
Project hosting and support
- 24 hour monitoring
- 100% uptime
- Minimal slowdown during peak times
Throughout this project
- Honest and well informed advice
- Friendly, jargon-free service
